RESPONSIVE / VIDEO
Our client was seeking an immersive way to introduce their users to a step-change update to one of their key products, Contour.
ROLE & RESPONSIBILITIES
User Experience Director / Digital Strategy, Video Concepting, Interface Design, Interactive Prototyping
Our solution was an experience that used animation and demo videos to get the user actively engaged.
In order to sell in our recommendation, I created a video using an interactive prototype with high fidelity comps. Using this, we were about to demonstrate to the client how animation and video would bring this experience to life.
Page Copy & Demo Video Scripts: Jameson LaMarca
Visual Design & Demo Video Art Director: Danielle Riley